Friday, 5 October 2012

The design process


500 words on the design process


When designing anything the first step is to define what you want to achieve with your piece, in this step you must also think about the budget as your final piece will depend on your budget.

If you are creating something for a client it is imperative that you investigate what they want. This will allow your work to be a success.

 

The second step is to research the topic and write down different ideas and develop them with careful thought.

You should also investigate what materials you are going to use. Clay, wire, plaster, paint, mod rock or any other materials. Is the final piece going to be 3D or 2D?

If they are creating something for a client then they should talk through their ideas to the client and discuss possible ideas and this may help with the development.

Then they should check what form of media they are going to use for example print or web. This is yet another key aspect in the design process; you must also make sure that you know your target audience.

You must also discuss client details with the client such as the colour scheme.

 

The third step is to analyze the research you have done and then develop a design which embodies all of the criteria. Then a strategy should be made to help in the designing process. They should also make sure they run all of their findings to their client. This is to make sure that both the client and the designer are happy.

 

The fourth step is all about exploration and development.  The designer should begin to generate ideas by using mind maps or story boards’ etcetera.

If there is a client then at this point they should speak about the clients insights and the, they will also make sure that the client is happy with the direction that the project is going in.

Around several ideas maybe taken and developed until the designer is able to narrow the choices down until they have one final idea.

The design concepts must then develop the design concepts. The final idea is then made tighter by using comprehensive layouts and a page spread.

If the project is for the client then the client will usually pick one design for the designer to refine.

The fifth step is refinement, in this step the designer should make small changes to their work. This maybe because of what a client wants or just to change aesthetic elements.

If it is for a client the designer should seek their approval with their work. They should then have a preproduction meeting in order to understand how the piece is going to be produced.

Step six is the product launch. If it has been made for a client the client must have approaved it.

Depending on the project and the material determines how it is reproduced, for example, launched on the web, printers or even media outlet.

Finally step 7. Completion.

 The designer is happy with their finished work as is the client and it has been successfully reproduced.

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